Google, Microsoft, And OpenAI Plan To Honor Shared AI Training Opt-Out
A shared robots.txt line could let sites opt out of AI training with several providers at once, but companies involved are handling it differently.
Content Catalyst · Today’s edition
10 stories · Updated
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Archive →SEO
Google Launches AI Mode For Festive Gift Shopping
Google’s new homepage pop-up invites users to try AI Mode for festive gift ideas, product recommendations, visual shopping results, and price comparisons.
SEO
Marketers Risk Optimizing SEO For AI Over Users
Chasing AI visibility can lead to generic content, weaker differentiation, and declining trust. Here's what deserves your attention.
SEO
HubSpot Marketing Blog Compares ChatGPT Ads And Google Search Ads
It’s hard to believe anything could rival Google’s impact on our digital lives and habits, but ChatGPT is on its tail — especially now that it shows ads. For many marketers and businesses, this means debating ChatGPT Ads vs Google Search Ads for the first…
AI Search
Amazon’s ad revenue growth decelerates due to Prime Day tweaks
Pushing the sales event to June and a lack of NBA content led to slower ad revenue growth in Q3, but AI agents aren’t disrupting the segment just yet.
Brand Campaigns
Ulta Beauty Launches Holiday Campaign Featuring Selena Gomez
Ulta Beauty’s holiday campaign features Selena Gomez and Tate McRae, whose brands are both sold at the retailer.
Social & Video
Advertisers Must Focus On Creative Diversity
20 ads may all test the same idea. Better performance comes from changing the variables that give the algorithm something new to learn.
