Big Brands Dominate AI Search Rankings In Travel Categories
New research identifies a potential weakness in big-brand visibility that smaller publishers may be able to exploit.
Content marketing and search
New research identifies a potential weakness in big-brand visibility that smaller publishers may be able to exploit.
Search revenue rose 12%, but Google says AI Mode's lower monetization weighed on its growth.
Chasing AI visibility can lead to generic content, weaker differentiation, and declining trust. Here's what deserves your attention.
Pushing the sales event to June and a lack of NBA content led to slower ad revenue growth in Q3, but AI agents aren’t disrupting the segment just yet.
It’s hard to believe anything could rival Google’s impact on our digital lives and habits, but ChatGPT is on its tail — especially now that it shows ads. For many marketers and businesses, this means debating ChatGPT Ads vs Google Search Ads for the first…
20 ads may all test the same idea. Better performance comes from changing the variables that give the algorithm something new to learn.
The fight for White House access continues with CNN, MS NOW, and Politico amending their initial lawsuit.
The daily briefing
Today’s news explained through the Marketing Blueprint, with every source linked.