Social & Video
Advertisers Must Focus On Creative Diversity
20 ads may all test the same idea. Better performance comes from changing the variables that give the algorithm something new to learn.
Section
Social & Video
6 stories from the past week in Social & Video, from Content Catalyst.
Influencers Play Key Role In 2026 Midterm Elections
See how campaigns are recruiting creators for 2026 midterms as disclosure rules lag and voter trust becomes the real battleground.
What influencer fatigue says about creator-driven marketing’s next phase
Over 80% of marketers plan on increasing their influencer investments over the next year. But are consumers done with creator content?
Fashion Brands Partner With Soccer Stars Post World Cup
Three months after the World Cup ended in a Spanish victory, the partnerships with marquee players keep coming.
Pinterest strengthens bid to media buyers with programmatic solution
Magnite is the supply-side partner for Programmatic Deals and Amazon Ads DVA+, Google Display & Video 360 and Yahoo DSP are demand-side partners.
Accenture Appoints Ndidi Oteh As Global CEO Of Accenture Song
A year after taking over from David Droga, the CEO is building around a $1 billion agentic commerce pipeline and the Whalar acquisition while eyeing the media space.