Ulta Beauty Launches Holiday Campaign Featuring Selena Gomez

Ulta Beauty has launched its holiday campaign, featuring pop stars Selena Gomez and Tate McRae, according to Adweek. The campaign, titled 'The Magic Starts with You,' builds on last year's holiday ad and reminds shoppers of the importance of self-care and personal joy during the season. Mrs. Claus, played by Sandra Gray, returns for the second season, this time alongside Gomez and McRae. The two pop stars founded beauty brands sold in Ulta, making them a natural fit for the campaign.

The campaign was created by Tamara Group and directed by Nema Vand, with two spots showcasing the beauty products available at Ulta. One spot features Gomez holding a Rare Beauty brow gel set, while the other highlights McRae's new fragrance, Tate 01. Rare Beauty, founded by Gomez, was introduced to Ulta in February, marking the brand's first retail expansion beyond Sephora. Tate 01, on the other hand, launched in October during Paris Fashion Week and is exclusive to Ulta in the U.S.

Ulta Beauty chief marketing officer Kelly Mahoney stated that the campaign aims to remind customers that they deserve to experience the joy and wonder of the season. The holidays can be a time of focus on others, but Mahoney emphasized the importance of prioritizing one's own happiness. The campaign will roll out across various platforms, including TV, streaming, digital, social media, and in-store experiences, starting on October 31.

The campaign will also play into Ulta Beauty's 'Pink Bag Energy' on Instagram, which has gone viral. Mahoney expressed excitement about celebrating Rare Beauty and Tate 01 while bringing the individual personalities of Gomez and McRae into the holiday campaign. The partnership between Ulta Beauty and the two pop stars is expected to bring a fresh and authentic touch to the campaign.

Gomez added that the holidays are a time to spend with loved ones, but also a reminder to take care of oneself. She hopes that Ulta Beauty customers can enjoy celebrating the holidays with their favorite Rare Beauty products. The campaign's focus on self-care and personal joy is expected to resonate with customers, especially during the busy holiday season.

In addition to the campaign, Ulta Beauty has launched its first 25 Days of Beauty Advent Calendar, offering customers a unique gifting experience. The company also has more product launches planned for the gifting season, making it an exciting time for beauty enthusiasts. With the holiday campaign and new product launches, Ulta Beauty is poised to make a significant impact in the beauty industry this season.

The partnership between Ulta Beauty and Gomez and McRae is a strategic move to appeal to a wider audience and promote the company's beauty products. The campaign's message of self-care and personal joy is expected to resonate with customers, driving sales and increasing brand awareness. As the holiday season approaches, Ulta Beauty is well-positioned to capitalize on the demand for beauty products and gifting experiences.