TikTok Introduces Brand And Category Keyword Packs
TikTok is highlighting two impression share metrics for Search Ads and adding curated keyword packs. Here's what each does.
Edition of Tuesday, November 3, 2026
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Archive →SEO
Ad Tech Firms Shift To Server-Side Solutions
Digiday’s executive editor of news Seb Joseph and senior ad tech reporter Ronan Shields joined the Digiday Podcast to hash out ad tech’s Game of Thrones amid the server-side shift.
SEO
Bing Tests New Layout For Desktop Local Search Results
Bing tests square-box layout for local search results on desktop
Social & Video
TikTok inks new content deal with WTA
The partnership will expand the existing relationship and include livestream women’s tennis coverage as well as behind-the-scenes insights.
AI Search
HubSpot Research Reveals AI Maturity In Marketing
AI maturity explains why 98% of marketing teams now use AI in some way, yet only 10% report transformational results, according to our 2026 State of AI in Marketing research . AI maturity measures how consistently a customer-facing team turns AI into…
Social & Video
13 Trending Sounds on Instagram in November 2026 (+ How to Use Them)
Stop chasing the tail-end of Instagram audio trends — here are the latest trending songs on Instagram in November 2026.
Social & Video
Meta updates creator assistant chatbot
The company’s artificial intelligence-powered tool now features opportunity alerts, better help for content creation and automated replies.