Bing Tests New Layout For Desktop Local Search Results
Bing is testing a new design for local search results on desktop, changing how business listings are displayed. This test may impact how users interact with search results.
Original reporting · searchenginewatch.com
Original: “Bing tests square-box layout for local search results on desktop”
Read “Bing tests square-box layout for local search results on desktop” at Search Engine Watch →
How this was written. Content Catalyst wrote this article with a language model from Search Engine Watch’s reporting (model: @cf/meta/llama-3.3-70b-instruct-fp8-fast); it describes that reporting rather than adding to it. The original, linked above, is the full story.
Key points from Search Engine Watch’s report
- Bing is testing a new layout for local search results on desktop devices.
- The new design changes the appearance of business listings and action buttons.
- It is unclear whether this test will be implemented widely or limited to a small group of users.
Microsoft's Bing search engine is experimenting with a new format for presenting local search results on desktop devices. This change affects the appearance of business listings and associated action buttons. The test is notable because it alters the traditional layout that users are accustomed to.
The new design features a distinct layout for business listings, making it easier to compare with the existing format. By using the same search query, the differences between the two layouts become apparent. This comparison highlights the variations in how action buttons are positioned.
The traditional layout has action buttons aligned in a specific way, whereas the new test layout positions them differently. This alteration may influence how users navigate and interact with search results. The impact of this change on user experience is not yet clear.
It is uncertain whether this test will be implemented widely or if it is limited to a small group of users. Microsoft has not made any official announcements regarding changes to the desktop local search design. The company's plans for this new layout are not yet known.
Bing has been testing various features and designs in recent months, including changes to sitelink descriptions and AI Mode branding. These tests indicate that the company is exploring ways to enhance the search experience and improve user engagement.
The outcome of this test and its potential impact on search results will be closely watched. Any changes to the local search design could affect how businesses appear in search results and how users interact with them. This article is based on reporting by Search Engine Watch.
Questions and answers
What is the new layout being tested by Bing?
The new layout features a distinct format for business listings and action buttons, differing from the traditional layout.
Will this new layout be implemented widely?
It is uncertain whether this test will be implemented widely or if it is limited to a small group of users, as Microsoft has not made any official announcements.
Why is Bing testing new features and designs?
Bing is testing new features and designs to enhance the search experience and improve user engagement, according to Search Engine Watch.
