Google Emphasizes Technical SEO For AI Search Success
Google's John Mueller cautioned against relying on short-term AI SEO tactics and explained why traditional technical SEO remains relevant.
Edition of Monday, November 2, 2026
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Archive →AI Search
People Inc. Builds Custom APIs For AI Agents
People Inc. is moving toward custom APIs for AI systems, Forbes has adopted Markdown for agents, while the FT, Daily Mail are considering how agents could reach content for subscribers.
SEO
SparkToro Answers Zero Click Marketing Questions
Huzzah! Zero Click Marketing is finally live. After two years of pain, sweat, and countless edits, the book Amanda and I have been writing to help marketers survive and thrive in the new era of digital marketing is finally here. You can buy the hardcover…
Social & Video
Instagram offers to pay creators for long-form content
Business Insider reported that creators were offered as much as $500,000 to post video to Meta’s new Features product.
Brand Campaigns
Why JCPenney is taking on deal fatigue for its holiday campaign
Marisa Thalberg, chief customer and marketing officer at parent Catalyst Brands, explains the retailer’s focus on real people and no-fuss ways to save.
AI Search
Google, Microsoft, And OpenAI Plan To Honor Shared AI Training Opt-Out
A shared robots.txt line could let sites opt out of AI training with several providers at once, but companies involved are handling it differently.
AI Search
Google says AI chatbots are hurting its bottom line
The company may be losing its stronghold on discovery as more users turn to tools such as ChatGPT and Claude for answers.
