Google Advises Sites To Restrict Shared Pages From Search
Its updated spam guide asks platforms to separate sharing links from public search discovery.
Edition of Wednesday, October 28, 2026
10 stories · Updated · Latest edition
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Archive →AI Search
Search Engine Journal Warns Of Shadow Web For AI
Why would an AI search provider keep trusting information a brand hides from its own website? The parallels with cloaking are too close to ignore.
Content Strategy
MarTech Founder Shares Event Content Strategy
AI makes repurposing event content easier. Here's how to prioritize what matters, get it to the right audiences, and show its value.
SEO
Profound And Semrush Compared For AEO Tools
Buyers now ask ChatGPT, Gemini, and Perplexity for recommendations before they ever open a search results page, and marketers need a way to see whether their brand shows up in those answers. That’s why Profound vs Semrush for AEO lands on so many shortlists.
AI Search
HubSpot Reviews AEO Analysis Tools For 2026
The way people search for information is changing. Instead of scrolling through a list of blue links, more users are turning to AI-powered tools like ChatGPT, Google’s AI Overviews, and Perplexity that deliver direct answers to questions.
News
Apple Drives Ad Tech To Server-Side Solutions
Parties rally behind IAB Tech Lab’s Trusted Server Framework following Apple’s latest tracking restrictions, although questions remain.
Social & Video
Fashion Brands Partner With Soccer Stars Post World Cup
Three months after the World Cup ended in a Spanish victory, the partnerships with marquee players keep coming.
