Google Expands Customer Lifecycle Goals In Ads
Google Ads expands customer lifecycle goals with High Value acquisition for Shopping and retention modes across Search, Shopping, and Performance Max.
Edition of Tuesday, October 27, 2026
10 stories · Updated · Latest edition
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Archive →AI Search
Carbon Design Founder Explains Importance Of Cognitive Load Testing
Confusing navigation, vague claims, and missing evidence cost you buyers. See how cognitive-load testing helps identify and address these barriers.
SEO
Google Positions Itself As Commerce Partner
The search giant wants to control how people discover new brands.
Brand Campaigns
In Graphic Detail: What Apple’s identity block means for the ad money
How Apple's identity block hits publishers' wallets, and why Apple can afford it.
News
The Hill Adds Interactive Election Tools To Subscription Service
The Hill is betting on interactive subscriber-only features to help grow its new subscription business ahead of the 2026 midterms.
Social & Video
Pinterest strengthens bid to media buyers with programmatic solution
Magnite is the supply-side partner for Programmatic Deals and Amazon Ads DVA+, Google Display & Video 360 and Yahoo DSP are demand-side partners.
Brand Campaigns
Jay-Z To Headline Super Bowl 61 Halftime Show
Apple Music, the NFL, and Roc Nation confirmed Jay-Z will headline the Super Bowl halftime show on Feb. 14, 2027.
