Google Launches A Video Series For Odd Technical SEO Questions via @sejournal, @MattGSouthern
Google's new Search Central video series tackles unusual technical SEO questions, starting with emoji, non-English characters, and keywords in your URLs.
Edition of Thursday, October 15, 2026
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Google tests opening AI Mode side panel in Chrome on the right by default
Google is experimenting with a new default position for Chrome's AI Mode side panel, moving it from the left to the right while preserving users' existing alignment preferences.
SEO
Google changed its content guidance. Don’t expect a reset.
The company wants more human review of AI content, but won't guarantee that following the rules will bring back lost search traffic.
Media & Publishing
Media Briefing: Overheard from publishers at Digiday London Media Strategies Town Hall
At Digiday’s Media Strategies London event on Tuesday, executives weighed new ways to measure audience value, the risks of blocking AI crawlers, the uncertain economics of licensing content to LLMs, and whether agentic media trading is ready for the real…
AI Search
Tracking AI Overviews: What the data actually shows
AI Overviews have shifted how audiences discover brands. Gone are the days when users would click through multiple search results until they found what they’re looking for. Now, AI Overviews answers questions directly on the results page, meaning brands are…
SEO
Google shares 2026 Halloween trends
This year’s annual Frightgeist overview offers movie-inspired costumes from films including “Obsession,” as well as regional U.S. trend advice.
Content Strategy
Content-to-Commerce Publishers Have Struggled. Could Outdoor Life Be the Exception?
The new owner of the 128-year-old title plans to transform the brand into an AI-powered marketplace, despite the strategy’s spotty track record.