Brands turn to content series and Jimi Hendrix to improve AI search performance
Brands are leveraging content series and iconic figures like Jimi Hendrix to enhance their visibility in AI-powered search engines, as companies like Fender and Marshall invest in branded website experiences and editorial content to provide more context for AI models used by consumers.
Original reporting · digiday.com
Read “Brands turn to content series and Jimi Hendrix to improve AI search performance” at Digiday →How this was written. Content Catalyst wrote this article with a language model from Digiday’s reporting (model: @cf/ibm-granite/granite-4.0-h-micro); it describes that reporting rather than adding to it. The original, linked above, is the full story.
Key points from Digiday’s report
- Brands are creating more branded content to improve AI search performance for their products
- Fender overhauled its website to serve as a storytelling platform with short videos about its heritage and artists like Jimi Hendrix
- Marshall launched a YouTube series showcasing gigs in historic venues to connect with live music scene and differentiate in headphones market
- AI search is making it harder for brands to be remembered, emphasizing the importance of distinctive, expert-driven content
- 75% of marketers plan to increase spending on visibility in AI assistants next year
From the source
Guitar brand Fender and amp-maker Marshall both recently launched content series aimed, in part, at improving their visibility in AI search answers. It’s part of a greater pattern.