Google’s Search Antitrust Ruling: What Advertisers Should Check Next
Federal rulings in 2024 and 2025 examined how Google runs its advertising business.
Edition of Wednesday, October 7, 2026
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Archive →SEO
AEO for SEO: How to maintain search visibility as buyers move to answer engines
Search engine optimization (SEO) teams have long used rankings, organic traffic, and conversions to understand how people find and engage with content. Those signals still matter, but they don’t show whether a brand appears in AI-generated answers.
Content Strategy
Omnicom Media and Rembrand partner to evolve in-content ad placements
The holdco and the ad-tech platform are taking in-content ad insertion to a new level, identifying scenes that can be monetized contextually.
Content Strategy
AEO for content marketers: How to capture awareness and drive revenue with content
Content marketers are used to publishing consistently, earning trust, and measuring how content contributes to demand. But now, buyers also do their research in AI assistants and answer engines, sometimes without clicking through to a website.
SEO
How to Measure AI Search Visibility When Attribution Falls Short
That puts AI ahead of YouTube as a source of signups, and second only to Google. If we’d relied on our referral traffic alone, we’d have badly undersold it. Most AI influence happens out of sight. A buyer can read … Read more ›
AI Search
AI Search ROI Is Messy. Here’s How to Measure It Anyway
Forrester found 94% of business buyers now use AI search when buying, rating it above vendor websites, product experts, and sales reps. B2C isn’t far behind: NielsenIQ puts it at 42% of consumers researching products with AI. That’s why bigger … Read more ›
Content Strategy
‘Defensible to the CFO’: Prime Day catalyzes Amazon video and DSP spend growth
Advertisers are wary of discounting away their profit margins, but find it hard to argue against increasing ad spend with e-commerce titan.