Google Deploys New Algorithm To Improve Content Freshness
New details on Google Discover's SDF gives publishers insights into planning the right mix of content that will rank better.
Content marketing and search
New details on Google Discover's SDF gives publishers insights into planning the right mix of content that will rank better.
Longer, more personal queries reveal the needs, trade-offs, and situations behind intent — giving marketers a richer view of what customers want.
Forbes has joined Google's paid News AI pilot that gives Google expanded rights to its content to test new ways of providing readers with context about stories before they click through.
Indie agencies say DSP giants block direct seats and fee relief despite spend commitments.
The campaign, which will run across social, retail, TV and OOH channels, comes as the category continues to face pressure after COVID-era booms.
Plus, an in-depth look at Target's holiday strategy.
A proposed FTC consent order mandates nondiscriminatory access to the platform and puts firewalls in place, but some Publicis competitors are already pulling back.
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