Google Wants AI Content Fact-Checked, Gemini UTM Tags – SEO Pulse via @sejournal, @MattGSouthern
Google adds fact-checking to its AI content guidance, Gemini links show UTM tags, desktop CTR fell in Q2, and a judge dismisses two AI suits.
Edition of Sunday, October 4, 2026
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Archive →AI Search
SPUR publishes AI content tracking standard, pitches OpenAI and Google to join advisory board
Publishers are pushing for AI transparency with a new SPUR standard to track how AI tools use content, and inviting frontier AI labs to help.
AI Search
7 AI search myths busted by data
AI is changing search, but some of the loudest claims about traffic, content, measurement, and SEO jobs don’t hold up when you check the numbers.
Social & Video
Reese’s searches for ‘trick-or-treatiest street’ in multichannel effort
The Hershey brand is teaming with creators and celebrities for a social content series analyzing 150 of the best streets for Halloween festivities.
Brand Campaigns
Midsize brewers shake up marketing strategies as Americans drink less
Nonalcoholic beer is on an upswing, while midsize and craft breweries are feeling the effects of a changing consumer landscape.
Social & Video
YouTube updates Shorts algorithm to put more focus on original content
YouTube's updating its recommendation systems to prioritize creator-made videos, which will also reduce the reach of aggregator accounts.
Brand Campaigns
B2B marketing doesn’t have an ROI problem. It has an evidence problem.
Connect buyer journeys, marketing influence, and revenue across the B2B sales cycle — beyond campaign-level reporting.