Where to Find the Exact Phrases That Get Your Content Cited in AI Search via @sejournal, @hethr_campbell
Join CTM on October 13 to learn how first-party customer data can earn AI citations, improve FAQ content, and reveal which clicks become leads.
Edition of Thursday, October 1, 2026
10 stories · Updated · Latest editionLatest
Archive →AI Search
AI search optimization tools: What actually works in 2026
AI search optimization tools help marketers understand where a brand appears in AI-generated answers, which sources earn citations, and what to improve next. They complement traditional SEO tools rather than replace them: SEO measures rankings, clicks, and…
AI Search
Salesforce buys AI customer research startup Listen Labs
The AI research startup will bring customer interviews, analysis, and simulated customer behavior closer to Salesforce’s CRM and AI agents.
SEO
How to build a visual SEO strategy for AI search
Move beyond optimizing individual images by connecting visual assets to authoritative entity data and keeping those signals consistent.
News
Amazon wants to own the long game in ad measurement
Amazon says its ads sell more than they get credit for. Agencies want proof.
AI Search
OpenAI’s measurement gaps are keeping ChatGPT ads budgets at test level
OpenAI's ChatGPT ads have a measurement catch-22
Brand Campaigns
Cava hires Dr. Squatch marketer as CMO to build on growth
John Ludeke, most recently chief brand officer at the Unilever brand, is tasked with deepening consumer connections to the fast-casual chain.