Google Search Decline Steepened To 40% YoY For Publishers via @sejournal, @MattGSouthern
A report finds Google Search and Discover declines got steeper for publishers, while direct, internal, and dark social grew.
Content marketing and search
Today’s edition
A report finds Google Search and Discover declines got steeper for publishers, while direct, internal, and dark social grew.
Google Search Console now includes a multimodal filter tracking searches made through images, Lens, and Circle to Search, with data currently available starting from September 10.
Agentic buying is 2026’s year of the mobile.
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The clothing brand hopes to communicate an authentic message by linking with rising artists including country brand Chaparelle for its fall denim campaign.
Discover how Kevin Indig uses Buffer to repurpose every issue into social posts, test new ideas on Substack Notes, and save 2 to 3 hours every week on content distribution.
Publishers are personalizing newsletters to get more value from readers, but questions remain over whether it's a meaningful differentiator.