Moz Introduces AI Explorer For Search Visibility
Moz has launched AI Explorer, a toolkit to help businesses tackle AI search visibility. The tool provides a five-step workflow to research and refine AI search presence.
Original reporting · moz.com
Original: “The Complete AI Research Workflow: From Prompt Discovery to Content Creation”
Read “The Complete AI Research Workflow: From Prompt Discovery to Content Creation” at Moz →
How this was written. Content Catalyst wrote this article with a language model from Moz’s reporting (model: @cf/meta/llama-3.3-70b-instruct-fp8-fast); it describes that reporting rather than adding to it. The original, linked above, is the full story.
Key points from Moz’s report
- Moz has launched AI Explorer, a toolkit to help businesses tackle AI search visibility.
- AI Explorer provides a five-step workflow to research and refine AI search presence.
- Businesses can use AI Explorer to track their presence in AI-generated responses and improve their brand's visibility.
- AI Explorer is part of the Moz Pro toolkit and allows businesses to research and track prompts related to their brand.
- By tracking AI visibility, businesses can get a complete picture of how their audience is finding them and understand a huge piece of the new search landscape puzzle.
Moz has introduced AI Explorer, a new feature to help businesses navigate the changing search landscape. According to Moz, AI search is becoming increasingly prevalent, with AI agents like ChatGPT and Gemini being used in everyday life. As a result, businesses are looking for ways to improve their visibility in AI-generated responses.
The reality is that search has changed, and will continue to change, with users increasingly using AI agents to find information. This shift has led to questions from stakeholders about how to compete in this new evolution of search. Moz's AI Explorer aims to provide a solution by offering a tangible way to tackle AI search visibility.
Moz's AI Explorer is part of the Moz Pro toolkit, which allows businesses to research and track their presence in AI-generated responses. The tool provides a five-step workflow, starting with research, to help businesses identify high-impact opportunities for content creation and updates. This workflow is designed to help businesses stay agile and competitive in the changing marketing and search landscape.
The first step in the workflow is research, which involves identifying important prompts related to a business. Moz's Prompt Suggestions tool can help with this by providing a list of suggested prompts that people may use to discover and learn about a brand. This allows businesses to research how their brand shows up in AI-generated responses and make informed decisions about prompt targeting and content strategy.
Once prompts have been identified, businesses can track their presence in AI-generated responses using Moz's AI Visibility Dashboard. This dashboard allows businesses to monitor how their brand appears in AI-generated responses and spot ways to improve their brand's presence in the marketplace. By tracking AI visibility, businesses can get a complete picture of how their audience is finding them and understand a huge piece of the new search landscape puzzle.
The AI Visibility Dashboard also allows businesses to track their visibility alongside three competitor brands, providing a better idea of how they stack up in their industry. This information can be used to refine content creation and updates, and to stay ahead of the competition in the changing search landscape. With AI Explorer, Moz is providing businesses with the tools they need to succeed in this new era of search.
Moz's introduction of AI Explorer is a significant development in the search marketing industry. As AI search continues to evolve, businesses will need to adapt and find new ways to improve their visibility. With AI Explorer, Moz is providing a solution that can help businesses stay ahead of the curve and succeed in this new landscape. By providing a tangible way to tackle AI search visibility, Moz is helping businesses to navigate the changing search landscape and improve their online presence.
Questions and answers
What is AI Explorer?
AI Explorer is a toolkit launched by Moz to help businesses tackle AI search visibility. It provides a five-step workflow to research and refine AI search presence.
Why is AI search important?
AI search is becoming increasingly prevalent, with users increasingly using AI agents to find information. As a result, businesses need to adapt and find new ways to improve their visibility in AI-generated responses.
How can businesses use AI Explorer to improve their visibility?
Businesses can use AI Explorer to track their presence in AI-generated responses, research and track prompts related to their brand, and refine their content creation and updates to improve their brand's visibility.
