Ahrefs Blog Names Top AEO/GEO Experts
Ahrefs Blog identifies 25 experts in AI search, citing their original research and studies. These experts are shaping the understanding of AI search and its impact.
Original reporting · ahrefs.com
Original: “The 25 Best AEO/GEO Experts to Follow in 2026”
Read “The 25 Best AEO/GEO Experts to Follow in 2026” at Ahrefs Blog →
How this was written. Content Catalyst wrote this article with a language model from Ahrefs Blog’s reporting (model: @cf/meta/llama-3.3-70b-instruct-fp8-fast); it describes that reporting rather than adding to it. The original, linked above, is the full story.
Key points from Ahrefs Blog’s report
- Ahrefs Blog has identified 25 top experts in AI search, based on their original research and studies.
- The experts on the list have published numerous studies on AI search and its effects, covering topics such as AI citation behavior and intent match.
- The research published by these experts has significant implications for businesses and individuals looking to optimize their online presence for AI search.
- The list of experts includes researchers from a variety of backgrounds, including SEO agencies, research institutions, and tech companies.
- The experts have published their research in a range of outlets, including industry blogs, academic journals, and conference proceedings.
The field of AI search is rapidly evolving, with new developments and discoveries being made regularly. Researchers and experts are working to understand how AI search works and how it affects online visibility.
Ahrefs Blog has compiled a list of the top 25 AEO/GEO experts, based on their published research and studies. These experts have made significant contributions to the field, shedding light on the complexities of AI search.
The list was compiled by analyzing the number of original studies published by each expert, as well as the impact of their research. The experts were ranked based on the number of studies they had published, with ties broken by the number of websites linking to their research.
The top experts on the list include Kevin Indig, Xibeijia Guan, and Dan Petrovic, who have published numerous studies on AI search and its effects. Their research has covered topics such as AI citation behavior, the impact of AI Overviews on click-through rates, and the role of intent match in AI visibility.
The experts on the list come from a variety of backgrounds, including SEO agencies, research institutions, and tech companies. They have published their research in a range of outlets, including industry blogs, academic journals, and conference proceedings.
The research published by these experts has significant implications for businesses and individuals looking to optimize their online presence for AI search. By understanding how AI search works and what factors influence its results, companies can develop strategies to improve their visibility and reach their target audiences.
Questions and answers
What is AEO/GEO?
AEO/GEO refers to AI Engine Optimization and Generative Engine Optimization, which involve optimizing online content for AI search engines.
How were the top experts selected?
The top experts were selected based on the number of original studies they had published, as well as the impact of their research, measured by the number of websites linking to their studies.
What topics have the experts on the list researched?
The experts on the list have researched a range of topics related to AI search, including AI citation behavior, the impact of AI Overviews on click-through rates, and the role of intent match in AI visibility.
