Google Removes AI Overview Labels From Desktop Results
Google may be testing AI Overviews without labels on desktop, according to Search Engine Watch. This change could impact search results for shows and movies.
Original reporting · searchenginewatch.com
Original: “Google appears to remove AI Overview labels from desktop results”
Read “Google appears to remove AI Overview labels from desktop results” at Search Engine Watch →
How this was written. Content Catalyst wrote this article with a language model from Search Engine Watch’s reporting (model: @cf/meta/llama-3.3-70b-instruct-fp8-fast); it describes that reporting rather than adding to it. The original, linked above, is the full story.
Key points from Search Engine Watch’s report
- Google may be testing AI Overviews without labels on desktop, according to Search Engine Watch.
- The removal of the 'AI Overview' label could potentially affect how users interact with search results.
- Google has been testing various new features and formats for its search results, including a new feature that shows two responses to the same query and asks users to choose which one they prefer.
- The company is also experimenting with removing the thin line below the header in search results.
- Bing is testing new features and formats for its search results, including a new mobile organic search result layout
Google appears to be testing a new format for its AI Overviews on desktop, removing the 'AI Overview' label from search results, Search Engine Watch reported. This change was first noticed by Glenn Gabe, who saw it in search results for shows and movies. The removal of the label could potentially affect how users interact with search results.
Glenn Gabe shared a screenshot of the new format, which showed an AI Overview for a movie without the label. This sparked speculation about whether Google is intentionally testing this new format or if it is a temporary issue. The reason behind this potential change is unclear.
The new format was replicated by Search Engine Watch when searching for 'yesterday movie', suggesting that it may be a widespread test. However, it is unclear whether this change will be implemented permanently or if it is just a temporary experiment. Google has not commented on the potential change.
Google has been testing various new features and formats for its search results, including a new feature that shows two responses to the same query and asks users to choose which one they prefer. This feature is part of Google's AI Mode, which is designed to improve the accuracy and relevance of search results. The removal of the 'AI Overview' label could be related to this effort.
The potential removal of the 'AI Overview' label is not the only change that Google is testing. The company is also experimenting with removing the thin line below the header in search results, although it is unclear whether this is an intentional test or a display bug. These changes suggest that Google is continually working to improve and refine its search results.
Bing, a competitor to Google, is also testing new features and formats for its search results. For example, Bing is testing a new mobile organic search result layout that displays two product images instead of the usual single image. This suggests that the search engine landscape is continually evolving, with companies competing to provide the most relevant and useful results.
As Google continues to test and refine its search results, users can expect to see more changes and updates in the coming weeks and months. Whether the removal of the 'AI Overview' label becomes a permanent change remains to be seen, but it is clear that Google is committed to improving its search results and providing the most accurate and relevant information to users.
Questions and answers
What is the 'AI Overview' label?
The 'AI Overview' label is a tag that Google uses to indicate that a search result is generated by its AI technology.
Why is Google removing the 'AI Overview' label?
It is unclear whether Google is intentionally testing the removal of the 'AI Overview' label or if it is a temporary issue.
What other changes is Google testing?
Google is testing a new feature that shows two responses to the same query and asks users to choose which one they prefer, as well as removing the thin line below the header in search results.



